KEVIN ADKINS
DIRECTOR, MARKETING CREATIVE
2023 — Present
Leading B2B & B2C creative marketing initiatives for Homes.com
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Supporting product, growth, lifecycle marketing across all channels: Web, Email, Social, Direct Mail, Digital & Print Advertising
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Strategy development for launch of $1B advertising & marketing campaign, debuting with three Super Bowl Commercials
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Sales enablement for subscription-based monetization of Homes.com product
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UX/UI strategy and design for marketing website, targeting both B2B & B2C audiences
EXECUTIVE CREATIVE DIRECTOR
2022 — 2023
Executive leader managing core teams: MarCom, UX/Strategy, Art & Design
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Reporting directly to CEO, managing three core pillars of agency business: MarComm, UX/UI, and Design
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Client account management & key member of sales pitch team
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User Experience specializations: user research, stakeholder interviews, user testing, user surveys, experience workshops, user flows, user journeys, site-mapping, wireframes, prototypes, site architecture, content strategy
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Primary accounts: DC Lottery, DC Public Library, National Parks Service, U.S. Currency Education Program, U.S. Federal Reserve, U.S. Capitol Vistor Center, World Bank
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Accounts won: DARPA (Defense Advanced Research Projects Agency), PhRMA Foundation, International Women’s Forum, Virginia National Bank, IBTTA (International Bridge, Tunnel and Turnpike Association)
DIRECTOR, CREATIVE STRATEGY & DESIGN
2021 — 2022
Creative strategy lead: client engagement, marketing, data visualization, brand identity, web design & messaging
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UX, Design, and Development of the Pointe Advisory website
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Primary accounts: John Deere, Ernst & Young, Optum, Hillrom, Biogen, Sanofi, FM Global, United Healthcare
HEAD OF WP CREATIVE GROUP
2014 — 2021
Head of in-house agency and The Washington Post’s native advertising platform; building interactive custom content experiences for advertising partners
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Group creative lead across all digital channels, focusing on: user experience, client partnerships, ad optimization
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Immersive story-telling for key accounts: AT&T, Audi, Cadillac, Capital One, Citi, Comcast, Dell, Deloitte, Fidelity, Goldman Sachs, Hulu, IBM, JP Morgan Chase, Microsoft, Rolex, Salesforce, SAP, TRowe Price, Uber
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Digital ad performance management: audience targeting, user testing, data-informed solutions
CREATIVE DIRECTOR
2013 — 2014
SaaS leader of global creative & marketing design: web, app, print, video, events
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UX/UI manager of Cvent website, apps, and digital experiences; focus on: lead generation, sales enablement
EXECUTIVE
CREATIVE DIRECTOR
2005 — 2013
Leader of integrated marketing programs and manager of full-service, in-house advertising/design group
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Brand manager, elevating and evolving custom experience across and B2B & B2C brand touchpoints
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Key clients: Acura, Chase, Coca-Cola, Lincoln, LVMH, Infiniti, Mercedes Benz, Siemens, Sprint, Zurich
ART DIRECTOR
2004 — 2005
UNION STREET PARTNERS
• Account specialist for wine brand categories: Yellow Tail, Carmen, Montecillo, Artesa
• Concept development, design and print mechanical production of in-store displays, packaging and national/international advertising campaigns
SENIOR DESIGNER
2003 — 2004
WWD - Women's Wear Daily
• Creation of sell sheets, media kits, presentations and in-house/client advertisements
• Art direction and layout of advertorial sections and sales materials
SENIOR DESIGNER
2000 — 2003
FORBES
• Layout and production of sales materials to promote Forbes brand strategies
• Project coordination, working closely with marketing team, copywriters and clients
GRAPHIC DESIGNER
1999
JAMES HOWARD CREATIVE
Creative development of trade show graphics, exhibits and outdoor media