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Resume: CV
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DIRECTOR, MARKETING CREATIVE

2023 — Present

HOMES.COM — CoStar Group

Leading B2B & B2C creative marketing initiatives for Homes.com

  • Supporting product, growth, lifecycle marketing across all channels: Web, Email, Social, Direct Mail, Digital & Print Advertising

  • Strategy development for launch of $1B advertising & marketing campaign, debuting with three Super Bowl Commercials

  • Sales enablement for subscription-based monetization of Homes.com product

  • UX/UI strategy and design for marketing website, targeting both B2B & B2C audiences

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EXECUTIVE CREATIVE DIRECTOR

2022 — 2023

TAOTI CREATIVE

Executive leader managing core teams: MarCom, UX/Strategy, Art & Design

  • Reporting directly to CEO, managing three core pillars of agency business: MarComm, UX/UI, and Design

  • Client account management & key member of sales pitch team

  • User Experience specializations: user research, stakeholder interviews, user testing, user surveys, experience workshops, user flows, user journeys, site-mapping, wireframes, prototypes, site architecture, content strategy

  • Primary accounts: DC Lottery, DC Public Library, National Parks Service, U.S. Currency Education Program, U.S. Federal Reserve, U.S. Capitol Vistor Center, World Bank

  • Accounts won: DARPA (Defense Advanced Research Projects Agency), PhRMA Foundation, International Women’s Forum, Virginia National Bank, IBTTA (International Bridge, Tunnel and Turnpike Association)

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DIRECTOR, CREATIVE STRATEGY & DESIGN

2021 — 2022

POINTE ADVISORY

Creative strategy lead: client engagement, marketing, data visualization, brand identity, web design & messaging

  • UX, Design, and Development of the Pointe Advisory website

  • Primary accounts: John Deere, Ernst & Young, Optum, Hillrom, Biogen, Sanofi, FM Global, United Healthcare

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HEAD OF WP CREATIVE GROUP

2014 — 2021

THE WASHINGTON POST

Head of in-house agency and The Washington Post’s native advertising platform; building interactive custom content experiences for advertising partners

  • Group creative lead across all digital channels, focusing on: user experience, client partnerships, ad optimization

  • Immersive story-telling for key accounts: AT&T, Audi, Cadillac, Capital One, Citi, Comcast, Dell, Deloitte, Fidelity, Goldman Sachs, Hulu, IBM, JP Morgan Chase, Microsoft, Rolex, Salesforce, SAP, TRowe Price, Uber

  • Digital ad performance management: audience targeting, user testing, data-informed solutions

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CREATIVE DIRECTOR

2013 — 2014

CVENT

SaaS leader of global creative & marketing design: web, app, print, video, events

  • UX/UI manager of Cvent website, apps, and digital experiences; focus on: lead generation, sales enablement

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EXECUTIVE
CREATIVE DIRECTOR

2005 — 2013

FORBES

Leader of integrated marketing programs and manager of full-service, in-house advertising/design group

  • Brand manager, elevating and evolving custom experience across and B2B & B2C brand touchpoints

  • Key clients: Acura, Chase, Coca-Cola, Lincoln, LVMH, Infiniti, Mercedes Benz, Siemens, Sprint, Zurich 

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ART DIRECTOR

2004 — 2005

UNION STREET PARTNERS
• Account specialist for wine brand categories: Yellow Tail, Carmen, Montecillo, Artesa

• Concept development, design and print mechanical production of in-store displays, packaging and national/international advertising campaigns

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SENIOR DESIGNER

2003 — 2004

WWD - Women's Wear Daily 
• Creation of sell sheets, media kits, presentations and in-house/client advertisements

• Art direction and layout of advertorial sections and sales materials

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SENIOR DESIGNER

2000 — 2003

FORBES
• Layout and production of sales materials to promote Forbes brand strategies

• Project coordination, working closely with marketing team, copywriters and clients

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PRODUCTION DESIGNER

HAVAS
Prepress production specialist: Intel & Microsoft Dynamics accounts

2000

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GRAPHIC DESIGNER

1999

JAMES HOWARD CREATIVE
Creative development of trade show graphics, exhibits and outdoor media

Resume: Text
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